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The Public Relations Department Files

 Collection
Identifier: 17-01-002

Scope and Content

The Public Relations Department Files Collection, 1961-2007 contains newspaper clippings, photo copies of newspaper clippings, photographs, pamphlets, press releases, office agendas, notes, memos, and bulletins pertaining to the Wilkes University Public Relations Department. Some special materials also represented within this collection are press passes, awards, surveys and speeches. Many of these materials concern a variety of national and regional events as well as local events held on Wilkes’ campus. Additionally, there are many files related to various institutions, persons of significance, committees, councils, organizations, and businesses. The files in this collection range from internal records of the University, press releases from academic departments, coverage of local and nationwide events, significant organizations and businesses of the area and their partnerships with Wilkes University, and various places and persons of significance that have contributed to publicity of the University. Some items are photocopies and print off of materials that were published, as well as preserved photographs that are decades old, to more newspaper cutouts and office notes/agendas and pamphlets. The files in this collection have been kept in good condition.

Dates

  • 1961 - 2007

Access:

Open for research with the exception of files 1.7(Resumes, 2003-2004) and 2.1(President’s Cabinet Meeting Minutes, 2001-2004) which are restricted from public use.

Historical Sketch of the Public Relations Department:

he Public Relations Department’s mission statement is “... to develop marketing and communications strategies in cooperation with appropriate university departments to increase enrollment, fundraising and brand awareness among targeted audiences.” The Public Relations department has been around since the college’s inception. Since the 1940s, the Wilkes University Public Relations Department has been covering and spreading local news, programming, and events associated with the institution for decades doing its part in raising attention and awareness to faculty, staff, student, and alumni accomplishment. The current department currently has 9 members all of whom receive help from a number of people including students. In the early 1990s, the department began to really expand and provide a presence in the local media. Their press releases and publications for Wilkes events promoted the Wilkes University name and brand to the community. By developing new marketing strategies and the use of technology, the public relations department continues to increase awareness for events and programs on the Wilkes campus.
https://www.wilkes.edu/about-wilkes/offices-and-administration/marketing-communications/marketing-communications-directory.aspx

Extent

16 boxes

Language of Materials

English

Provenance:

The provenance of these materials is unknown, however, it is very likely that these materials belonged to a Wilkes University Public Relations and Marketing Department member from the 1990s through the mid 2000s. The materials end around 2007, so it is possible that these materials were transferred sometime in the 2007-2008 academic year.

Acquisition:

There is no documented accession information for this Public Relations Department collection, however, it is highly likely that a Wilkes University department member donated these materials to the archives sometime after 2007 as that is when most of the materials end

Condition Note:

Everything in the collection is in really good condition. All the photographs are in archival sleeves keeping them in good condition. Only a few documents have curled edges in the corner but it does not affect the content on the page whatsoever.

Copyright Status:

Wilkes University retains copyright of the photographs and press releases created by the Public Relations Department.

Series Descriptions:

The Public Relations Department Files collection is arranged into ten series: Series I: Internal Records, 1964-2005 (Boxes 1-3). Series II: Departments 1980-2006 (Boxes 3-7). Series III: Committees and Councils 1992-2006 (Box 7). Series IV: Institutions, 1992-2006 (Box 7). Series V: Awards 1993-2006 (Boxes 7-8). Series VI: Events 1961-2006 (Boxes 8-12). Series VII: Organizations and Business, 1992-2006 (Boxes 12- 14). Series VIII: Wilkes Programs 1999-2007 (Boxes 14-15). Series IX: People, 1996-2005 (Arranged by last name alphabetically) (Box 15-16). Series X: Places, 2000-2006 (Box 16).

Series I: Internal Records, 1964-2005

Series I: Internal Records, 1964-2005 is arranged alphabetically by folder name and contains internal records from the Public Relations department from the years 1964-2005, such as department memorandums, correspondence, photographs, fliers, photocopies of newspaper clippings. Series I is arranged into two distinct subseries: Subseries I: Public relations internal records and Wilkes internal records.

Subseries I: Public Relations internal records, 1990-2005

Subseries I: Public Relations internal records, 1990-2005 is arranged alphabetically by folder name and contains the public relations department’s internal files and records such as certificates, meeting agendas, office notes, bulletins and a restricted folder.

Subseries II: Wilkes internal records, 1964-2005, bulk 1990-2005

Subseries II: Wilkes internal records 1964-2005 is arranged alphabetically by folder name and contains internal records from various Wilkes University departments such as meeting agendas, notes, photocopies of newspaper clippings, folders, program progress information, annual reports, newspaper clippings and bulletin information.

Series II: Departments, 1980-2006

Series II: Departments, 1980-2006 is arranged alphabetically and contains newspaper articles, photographs, photocopies of newspaper printings, memorandums and general notes related to specific academic and administrative departments within the university.

Series III: Committees and Councils, 1992-2006

Series III: Committees and Councils, 1992-2006 is arranged alphabetically by folder name and contains information and resources related to Wilkes University committees and councils. The series contains things like meeting agendas, guide packets, notes, information pamphlets and copies of newspaper clippings.

Subseries I: Councils, 2001-2004

Subseries I: Councils, 2001-2004 is arranged alphabetically by council name and contains information regarding councils affiliated with the University in the Luzerne County region. Councils included the Junior Leadership Wilkes-Barre Advisory Council, Pennsylvania Environmental Council, Postal Customer Council, and the Council for Independent Colleges. Materials included pamphlets, packets, information about and photocopies of clippings from events of these councils.

Subseries II: Committees, 1992-2006

Subseries II: Committees, 1992-2006, is arranged alphabetically by committee name and contains a single file of the marketing committee and has a meeting agenda and a packet of information and data related to the marketing committee.

Series IV: Institutions, 1992-2006

Series IV: Institutions, 1992-2006 is arranged alphabetically by institution name and contains information and releases from institutions that have a relationship to Wilkes. Institutions featured are Bucknell University Junior College, Harvard University, King's College, Misericordia University, Luzerne County Community College, and the Medical College of Pennsylvania and the Hahnemann University School of Medicine. This series consists of photographs, reunion articles, surveys and newspaper clippings featuring these institutions.

Series V: Awards, 1993-2006

Series V: Awards 1993-2006 is arranged alphabetically by award and contains award certificates, pamphlets of the ceremonies, voter information, memos, information regarding the awards, photographs of recipients and of banquets, and photocopies of clippings from the press releases.

Series VI: Events, 1961-2006

Series VI: Events 1961-2006 is arranged alphabetically by events and is arranged into two subseries, Wilkes events/news, Luzerne County events/ news, Regional (Northeastern PA) and National events and contains information regarding events held by Wilkes and around Luzerne County. It contains music sheets, graduation commencement ceremony information, office notes, agendas, photocopies of newspaper clippings, photographs, press ID passes, pamphlets and newspaper clippings. Specific events featured within are the Spring 2001 Commencement Ceremony, the Lewis Black Concert and the School Of Pharmacy Opening.

Subseries I: Wilkes Events/News, 1961-2006

Subseries I: Wilkes Events/ News, 1961-2006 is arranged alphabetically by event and contains a variety of materials that highlight distinct Wilkes events such as music sheets for alumni fight songs during Homecoming weekend, Commencement ceremony programs, office notes, and agendas. This subseries also contains photocopies of newspaper clippings, press passes, and pamphlets from Max Rosenn lecture and Goldworthy’s dinner in May 2003.

Subseries II: Luzerne County Events/ News, 1961-2006

Subseries II: Luzerne County Events/ News, 1961-2006 is arranged alphabetically by event and contains Luzerne County events and news information that Wilkes was involved in. The subseries contains press releases, photocopies of news clippings, newspaper clippings, photographs, press passes, and agenda information. Some events featured in this subseries are the Mayoral election in 2003 and the Mayor’s Cup from 1999-2001.

Subseries III: Regional (Northeastern PA) Events, 2000-2005

Subseries III: Regional (Northeastern PA) Events, 2000-2005 is arranged alphabetically by event and contains materials related to Regional Northeastern PA coverage that Wilkes was involved in. The subseries includes newspaper clippings, photocopies of news clippings, a program packet, notes, agendas and memos from conventions and conferences. Some regional events featured in this subseries are the Northeastern Pennsylvania Philharmonic and the Northeastern Pennsylvania Diversity Education Consortium in 2003.

Subseries IV: National Events, 1999-2006

Subseries IV: National Events, 1999-2006 is arranged alphabetically by event and contains material that Wilkes was involved in on the National scale of events. Within the subseries contains photographs, newspaper clippings, photocopies of newspaper clippings, financial statements, notes, folders containing surveys, memos and agenda. National events include the Final Four Men’s Basketball- NCAA Tournament, 1999 and the Outstanding Leaderforum- Rudy Giuliani, 2005-2006.

Series VII: Organizations and Businesses, 1992-2006

Series VIII: Organizations and Businesses, 1992-2006 is arranged alphabetically and is broken into two subseries, Organizations, 1994-2005 and Business, 1992-2005. Within this series contains information regarding various organizations and businesses that have been involved with Wilkes University and the community. Within this series contains folders with information, newspaper clippings, photocopies of newspaper clippings, notes, packets, office memos, agendas, and pamphlets.

Subseries I: Organizations, 1994-2005

Subseries I: Organizations, 1994-2005 is arranged alphabetically by organization and holds materials that are related to organizations of Wilkes University. Within the subseries contains newspaper clippings, folders with information on organizations, photocopies, pamphlets, memos and office agendas. Organizations included in this subseries are Association of Collegiate Business Schools and Programs- ACBSD, Coal fly ash racier industry 1997-1998, Diamond city partnership 2002-2004, Earth Conservancy 1994-2004, Girl scouts 2003, Great Valley Technology Alliance 2004, Industrial Advisory Board 2003, International Association of Business Communications (IABC), LIU Workforce Development 2002, Leadership Hazleton 2002, Leadership Wilkes-Barre 2001-2005, Learning Communities 2003-2005, Mass Air and Waste Management Student Chapter 2000, NAICU, Northeastern PA Convention & Advisory Bureau, Penn’s northeast partners 2000, Pennsylvania State System of Higher Education, The League Institution 2003-2005 and The Pennsylvania Society 2002.

Subseries II: Businesses, 1992-2005

Subseries II: Businesses, 1992-2005 is arranged alphabetically by business and contains materials that are related to Wilkes University. Within the subseries hold photocopies of newspaper clippings, newspaper clippings, office memos, pamphlets, folders, office notes and agendas for the businesses. Businesses featured in this subseries are Advertising Promotional Products, Burelle’s Service, Caremark, Case, Chamber of Business and Industry (Wilkes Barre), Dick Jones Communications, Highland Associates, INK, Maslow Lumia Bartorillo Advertising, Northeast Pennsylvania Business Journal, Patient Trademark, Portrait Companies, Princeton Review, and Sodexho.

Series VIII: Wilkes Program, 1999-2007

Series VIII: Wilkes Program, 1999-2007 is arranged alphabetically by program name and contains materials related to programs associated with and a part of Wilkes University. The series contains pamphlets, organization statements, agendas, photo copies of newspaper clippings, booklets, newspaper clippings, notes and program information. Programs included in this series are ones like Upward Bound from 2000 to 2005, Alumni Mentoring Program in 2004 and Jared Box Project in 2004.

Series IX: People, 1996-2005

Series IX: People, 1996-2005 is arranged alphabetically by the last name of the people within the series. People in this collection are ones who have contributed to, are a part of or involved in Wilkes University in some capacity. Items in this series are newspaper clippings, photographs, photo copies of newspaper clippings and photos. Also within the series are newspapers, notes, memos, copies and notes of speeches. Folders containing pamphlets, notes and information pertaining to the person and the topic they are involved with. Person’s included in the series are people like Jerry Kluger, Colin Powell and Edie Adams.

Series X: Places, 2000-2006

Series X: Places, 2000-2006 is arranged alphabetically by place and contains materials and information about places and projects Wilkes was involved in. Items in this series are newspapers, photographs, copies of newspaper clippings and information regarding the places and projects. Places included are the Downtown Bookstore and the Polish room.

Processed By:

Michael Patrizio, Spring 2021. Supervised and edited by Suzanna Calev, Archivist, 2021.
Language of description
English
Script of description
Code for uncoded script

Repository Details

Part of the Wilkes University Archives Repository

Contact:
84 W South St.
Wilkes-Barre PA 18701 US
570-408-2000
570-408-7823 (Fax)